The 6 stages of creating a collection according to our stylists
Behind the scenes of the
creation
Welcome behind the scenes of our creative department! Ana, Maureen and Olis, our 3 stylists, reveal the major stages in the creation of a collection:
Choose a country, culture or continent to draw inspiration from. 🌎
Define 4 or 5 themes that each represent a specific aspect or place related to the chosen destination.🎲
Construction of inspiration boards with representative and inspiring elements of each of the themes (a landscape, a pattern, an animal, a color, etc.) as well as the fashion trends, textures and colors that we wish to integrate. 💭
Define color maps and graphic axes for each of the themes. 🎨
To design ! 🖍 By theme, it takes an average of 100 different pieces (men, women and children included)... and this, x4 or x5 for the complete collection! That makes them different models to imagine!
Send drawings to suppliers, order samples, test them, and send feedback on necessary changes! 🧵
Stylists can then start creating the next collection, always one year ahead of schedule! ✈️
(yes, there will be kangaroos, koalas, surf, sun, happiness and lots of other surprises! 😉)
