J&JOY, a piece of travel in every garment.
Our
values
We create colorful, fun clothing that is thoughtfully designed down to the smallest details to embody the destination in the world that inspired them.
Human
The J&JOY team evolves daily like a big family. Both in our offices and in our stores, as well as with our partners, we are committed to taking care of one another and welcoming all ideas, even (especially!) the craziest ones.
"We are committed to being a vibrant brand, ready to accompany you on your adventures. For both young and old, from 2 years to 5XL, we dress the whole family for all your life moments."
Joy
At J&JOY, there is no life without joy!
In our daily lives, with our clients, in our creative process, while traveling around the world, and in our clothing, what we want to convey is joy! We put all our energy into our collections inspired by places and cultures, and we hope to bring good cheer to our clients through our colorful creations and our unapologetic touch of whimsy.
OUR
history
Since its creation in 2006, we have continuously put all our energy and creativity into the development of the J&JOY brand. Once we mastered the product and its production, we were able to focus on what mattered most to us: providing our customers with an escape from everyday life through our clothing.
Our goal: to delight them even more with inspired and inspiring collections, while always ensuring the best possible quality!
2006 The idea!
As part of a study project, Pierre, then in business school at HEC, imagines the products he dreams of and cannot find on the current market: quality polos that are ultra fun and colorful!
2008 The launch
The range of polo shirts for men imagined by Pierre is appealing; it’s an immediate success. He then decides to follow his entrepreneurial desires and dedicate himself to developing his idea. J&JOY is no longer just an exciting project; it is becoming a promising brand. Pierre surrounds himself with motivated young people: the J&JOY family is created!
2009 Also for children
The collections are now also available for women, boys, and girls. The range of products is also expanding, and the polo joins a now complete wardrobe for the whole family.
J&JOY surrounds itself with ambassadors and is sold in 50 multi-brand stores in Belgium.
2012 An even stronger bond
J&JOY launches its e-commerce site to be in direct contact with its customers. On its e-shop and social media, the brand shares its joyful universe and takes its customers through its discoveries, travels, and encounters.
The team is also preparing the opening of its first two Flagship Stores, scheduled for Liège in 2013 and Mons in 2014.
2014 Takeoff for Europe!
Now already present in more than 200 multi-brand stores in Belgium, France, and Luxembourg, J&JOY has also joined stores in Taiwan, Croatia, among others, and participates in various trade shows in the fashion industry.
2019 An assumed identity
"After more than 10 years of existence, the brand takes the time to reflect on its vision for the next 10 years. Values, mission, ambitions… J&JOY is redefining itself and embracing its identity to thrive even more in the future!"
A new site, much more pleasant to use, will be offered to customers in 2020.
2020 Every step, a new journey!
The J&JOY Family has more energy than ever! New logo, new website, a more assertive identity, and plenty of projects in the pipeline: the brand is evolving, embracing itself, and is ready to take its customers on a journey through its collections!
US
ENGAGEMENTS
Made with Dignity
All our clothing is made "with Dignity", meaning in factories certified by the ILO (International Labor Organisation) and adhering to their charter: no workers under the age of 16, a maximum number of working hours, no forced labor, etc.
"We only work with production partners that we have carefully selected. From the beginning, they have been part of the J&JOY family."
Design in Belgium
Our team of stylists is based in Waremme, in the province of Liège. All our collections are designed in Belgium and we are delighted to create jobs. Both in the office and in our stores, we surround ourselves with dynamic and motivated people who share our values.
